Neptune Paid Media emblem Neptune Paid Media
Paid media for trade & vocational schools

Your ads should be bringing in students, not just clicks.

We fix broken tracking, sharpen targeting and manage campaigns for small trade and vocational schools that need real enrollments.

See services
Who we work with Small trade & vocational schools
  • Barber schools
  • Cosmetology & beauty schools
  • Esthetics schools
  • Massage therapy schools
  • Welding schools
  • HVAC schools
  • Electrical & plumbing programs
  • Automotive & diesel tech schools
  • Nail technician schools
  • CDL & truck driving schools
  • Medical assistant & phlebotomy programs
  • Dental assistant programs
  • Pharmacy technician programs
  • Culinary schools
  • Carpentry & construction programs
  • ESL & English language schools
  • Coding & IT certification programs
  • Real estate licensing schools
  • Aviation & flight schools
  • Driving schools
Services offered

Three ways to get more from your ad spend

Start with an audit, hand off day-to-day management, or build your paid media from the ground up. Pricing is quoted after a free consultation.

One-time

Paid Media Audit

Find the leaks in your ad spend.

If your campaigns have been running on autopilot, you're likely paying for clicks that never turn into results. A Paid Media Audit is a full diagnostic of your ad accounts. It shows you where budget is being wasted and what to fix first.

You'll receive a detailed write-up with step-by-step recommendations. Hand it to us to implement, or take it and run with it in-house.

Why tracking matters: Ad platforms rely on conversion data to find your best prospects. When a pixel breaks or events stop sending, the algorithm optimizes toward the wrong people and your cost per lead climbs.

  • Tracking & attribution review: verify your pixels, Conversions API (CAPI) and conversion events are firing correctly, so ad platforms get the signal they need to optimize.
  • Retargeting health check: make sure your audiences are building properly and you're not losing high-intent visitors.
  • Account structure & targeting: review campaign setup, audience overlap, bidding strategy and budget allocation.
  • Landing page alignment: check message match between your ad copy and landing pages, plus conversion-rate blockers like slow load times or unclear CTAs.
  • Detailed audit report: an in-depth write-up of wasted spend, missed audiences and tracking issues, in plain language.
  • Prioritized action steps: a clear list of fixes, ranked by impact. We can implement them for you, or you can take the plan and run with it.
Ongoing

Monthly Paid Media Management

Ongoing optimization, without the long-term contract.

Hands-on management of your campaigns month after month, focused on lowering cost per lead and cost per enrollment. Month-to-month, cancel anytime.

  • Reporting: performance reports with clear takeaways, not just dashboards.
  • Creative fatigue: monitoring rising frequency and declining CTR, and refreshing ads before performance drops.
  • Audience testing: building and testing new audiences, including lookalikes, interest stacks and retargeting segments.
  • Ad copy: ongoing copy updates and A/B testing.
  • Creative: new creative development as needed.
  • Budget: pacing and bid optimization.
New accounts

Paid Media Launch

Build it right from day one.

For businesses new to paid ads, or starting fresh. Get a strategic foundation instead of guessing with your budget.

  • Platform selection: based on your audience, offer and goals, across Google Search, YouTube, Meta (Facebook & Instagram), LinkedIn and more.
  • Paid media plan: a full-funnel plan with budget recommendations and KPIs.
  • Account setup: account and campaign architecture built for clean reporting.
  • Tracking: pixel, Conversions API and conversion tracking implementation.
  • Launch: first campaigns with initial audiences, copy and creative.

1 of 3

Platforms we manage Google Search YouTube Meta LinkedIn + other paid search and social platforms
About

Enrollment marketing experience, built for trade schools.

Neptune Paid Media is owned and run by Sam Neptune, a paid media strategist with multiple years of marketing experience who has managed multi-million-dollar advertising budgets in the education industry. That work is measured by what schools care about most: qualified leads, enrollment inquiries and cost per enrollment.

Sam now brings that same level of strategy and accountability to small trade and vocational schools, from barber and cosmetology schools to welding, HVAC and automotive programs. You get an experienced media buyer who understands how students choose a program, with the attention of someone who actually knows your account.

Industry
Vocational and trade schools
Platforms
Paid search, Google, YouTube, Meta, LinkedIn and more
Focus
Qualified leads that turn into enrolled students
Sam Neptune, owner of Neptune Paid Media
Sam NeptuneOwner & Paid Media Strategist
Get started

Book a free consultation

Tell us about your business and your ads. We'll talk through what's working, what isn't, and give you a quote for the right service.

Call or text916-598-7616
Emailsam@neptunepaidmedia.com
Schedule on Calendly

* Required